FOR IMMEDIATE RELEASE
September 3, 2013
What goes on our body goes in our body. Avoiding GMOs in beauty products
Andalou Naturals is still the only 100% Non-GMO Project Verified Beauty Brand.
NOVATO, Calif., Sept. 3, 2013 /PRNewswire/ -- Andalou Naturals, premier manufacturer of innovative fruit stem cell-based skin, body and hair care, is leading the way this October for GMO Awareness Month. When Andalou Naturals achieved Non-GMO Project verification in January 2013, they were already 100% Gluten-Free, Vegetarian, Cruelty-Free, and Eco-friendly, so becoming Non-GMO verified, naturally seemed like the next step. "Partnering with the Non-GMO Project and achieving third-party verification was consistent with our brand standard to use natural and organic ingredients," says Stacey Kelly Egide, Andalou Naturals Founder and CEO. "We're confident in our supply chain and value their support of transparency from farm to shelf." These ambitious and rigorous efforts required the Andalou Naturals team, in cooperation with manufacturers and suppliers, to confirm that over 200 source ingredients, as well as, the manufacturing process for each ingredient did not include GMOs.
What are GMOs? GMOs, or "genetically modified organisms," are plants or animals created through the gene splicing techniques of biotechnology (also called genetic engineering, or GE). This experimental technology merges DNA from different species, creating unstable combinations of plant, animal, bacterial and viral genes that cannot occur in nature or in traditional crossbreeding.*
Why Non-GMO for Personal Care? Crops grown for personal care products and food are from the same farm. Whether topically applied and absorbed through the skin or ingested directly as food, GMO crop effects on human health and the environment are of great concern. Andalou Naturals values knowing where their ingredients come from, the farmers who grow them, and connecting the human chain of hands that make every step possible for labeling transparency. Like Arianne Pfoutz stated in her April 2013 article in The Organic & Non-GMO Report, "Non-GMO becomes the new gold standard for the industry." Andalou Naturals believes that what goes on our body goes in our body.
Andalou Naturals Non-GMO Campaign: Andalou Naturals has launched a new campaign for Non-GMO Month "We support your right to know. GMO labeling equals informed choices." specifically designed to support retailers and educate consumers about accurate labeling for all ingredients during Non-GMO month. The partnership with the Non-GMO Project and the recent Whole Foods announcement mandating GMO labeling by 2018, has successfully catapulted Andalou Naturals to a leadership position in the natural products industry. "It's important to shine a light on natural and organic ingredients and label transparency for food and personal care safety," says Stacey Kelly Egide. The campaign elements include a sponsorship with the Non-GMO Project, Facebook contests, in-store promotions, giveaways, and trade ads.
About Andalou Naturals:
The brand is sold primarily in the U.S. and Canada through natural health and beauty channels and is exported to 11 different countries worldwide. To learn more and to shop online for Andalou products, visit: http://www.andalou.com. Follow them on Facebook: http://www.facebook.com/andalounaturals and Pinterest: http://pinterest.com/andalounaturals/.
SOURCE Andalou Naturals
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FOR IMMEDIATE RELEASE
January 9, 2013
Breakthrough beauty brand Andalou Naturals achieves Non-GMO Project verification
NOVATO, California, January 9, 2013 – Andalou Naturals premier manufacturer of natural skin care and hair care has joined forces with the Non-GMO Project to become the first complete personal care brand to have its entire line of products achieve Non-GMO Project verification. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO (genetically modified organism) food and products.
Founded by natural product innovators Stacey Kelly Egide and Mark A. Egide, Andalou Naturals launched nationwide with Whole Foods Market in March 2011, and has experienced vertical growth in the natural products industry with trendsetting retailers including Whole Foods, Pharmaca, Sprouts, Earth Fare, and Vitamin Cottage.
Committed to the consumers’ right to know what’s in their personal care products, Andalou Naturals worked closely with the Non-GMO Project, compiling data on over two hundred ingredients. “We are fortunate to have such a dedicated and accomplished team, including our Director of Product Development, Alissa Berihu, who led the coordination of this brand achievement,” said Stacey Kelly Egide, Andalou Naturals, CEO.
The Non-GMO Project, North America’s only third party verification and labeling program for non-GMO products, has seen requests for verification skyrocket. According to SPINS 2012 report, sales of Non-GMO Project Verified products have surpassed $2 billion dollars annually. “It’s the fastest growing label in the natural products industry,” says Megan Westgate, the group's executive director, “Go into any natural foods store, any product category, any shelf, and you’ll find the label with the orange butterfly. This has really just happened in the last couple of years and it’s continuing to grow exponentially.”
In just two short years, Andalou Naturals has pioneered innovative fruit stem cell ingredients and high quality, natural products with meaningful standards and leadership values, by successfully partnering with leading natural and organic retailers.
“We have been a proud supporter of Andalou Naturals since their inception,” said Jeremiah McElwee, executive Whole Body coordinator at Whole Foods Market. “The entire product range meets our industry-leading standards for quality sourcing, environmental impact, efficacy, and safety. Andalou’s commitment to the Non-GMO Project and ingredient integrity continues to define and expand industry standards,” McElwee added.
About Andalou Naturals:
Andalou Naturals, awarded ‘Breakthrough Company 2012’, by Delicious Living / New Hope 360, is a rapidly growing manufacturer of branded all-natural personal care products specially formulated with Fruit Stem Cell Science. The complete product range includes 66 SKU’s in four categories; skin care, hair care, bath, and body care. Made thoughtfully and beautifully in Northern California, Andalou Naturals are Non-GMO Verified, Gluten-Free, 100% Vegetarian, Eco-Friendly, and Cruelty-Free.
The brand is sold primarily in the U.S. and Canada through natural health and beauty channels, as well as, exporting to 11 different countries worldwide. To learn more about Andalou Naturals products and shop online for their products at Andalou Naturals. Find out what Andalou Naturals is up to by following them online Facebook and Twitter
About the Non-GMO Project:
The Non-GMO Project is a non-profit committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. Find out more at Non-GMO Project .
For more information about Andalou Naturals, please contact:
Nathalie J. Bohn
Senior Director Sales and Customer Relations
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