Label Transparency: Non-GMO Project Verified
At Andalou Naturals we believe that beauty is a choice; it’s about how you think, feel and behave. Not only is this true for individuals, it’s also true for companies. As an organization we want to create products that are in accordance with who we are and so we set out to not only commit to but to CHAMPION our beliefs and ultimately, lead the way for others to follow suit.
In order to achieve Non-GMO Project Verified status, our Andalou Naturals team, in cooperation with manufacturers and suppliers, had to rigorously confirm that over 200 source ingredients, as well as the manufacturing process for each ingredient, did not include GMOs of any kind. In 2011, Andalou Naturals became the first personal care brand to achieve 100% Non-GMO Project Verification on every single product and today we are the #1 selling facial skin care brand in the natural channel (SPINS Oct, 2016).
We believe that GMOs, and the dependency on pesticides that they create, are in conflict with the wellbeing of the planet and the wellbeing of every single person. To fully protect our soil and our children, it’s not enough for companies to say they use Non-GMO ingredients, to truly stand up to the multinational corporations that are destroying our land and experimenting with our health, we need to verify it, label it and shop accordingly.
While the Non-GMO Project Verified process is a rigorous one—involving a huge commitment of time, capital and corporate transparency to segregate, trace, assess risk and continually test major GMO risk ingredients and their derivatives—it is a wholly worthy commitment and one that should be done.
We take a stand on issues that matter to us, regardless of cost; we always have, and we always will.
We CHAMPION: Cruelty Free, Eco-Friendly, Vegetarian and Vegan, Fair-Trade, Gluten-Free, Natural, Organic, and Non-GMO Project Verified ingredients.