At Andalou Naturals we believe that beauty is a CHOICE. It's about how you think, feel and behave.
Our motto at Andalou Naturals is Beauty is YOU - a simple and bold empowerment message to consumers and the industry at large. Beauty happens in the moments of the everyday (for individuals and organizations) - the little choices that we make along the way that all add up to monumental change: Commit to defining beauty one action at a time and be Empowered, Radiant and True. Beauty is YOU.
Advocating for the consumer is nothing new to Stacey Kelly Egide and Mark Egide, founders of Andalou Naturals. For over 30 years these visionary partners have been creating category defining brands that have changed how the consumer shops for beauty and personal care. In 1989, the Egide’s launched their own start-up with the first meaningful cruelty-free cosmetic line in the US, Beauty Without Cruelty. In 1999, they created Avalon Organics, the first certified organic personal care line and successfully lobbied California to legislate organic standards for personal care products. Through the years their iconic brands including Avalon Organics, Alba Botanica, Alba Hawaiian, Sonoma Soap Company, Un-petroleum and The San Francisco Soap Co. have become household names for natural product enthusiasts.
Andalou Naturals, the first Non-GMO Project Verified beauty brand, is the ultimate culmination of their many years developing meaningful policy and healthy products partnered with their deep commitment to uplifting people and the planet.
The natural products industry embraces and rewards innovation and creativity, while entrepreneurship offers women a level playing field to succeed. For Andalou Naturals, our goal was to build a successful, proactive business and influence an industry to do better, while creating a sustainable source of revenue for socially responsible people and projects.