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A Path of Light

OUR FOUNDERS

Advocating for the consumer is nothing new to Stacey Kelly Egide and Mark Egide, founders of Andalou Naturals. For over 30 years these visionary partners have been creating category defining brands that have changed how the consumer shops for beauty and personal care.

"The natural products industry embraces innovation and creativity, while entrepreneurship offers women a level playing field to succeed. For Andalou Naturals, my goal was to create an empowerment brand with a mission to influence an industry to do better, while creating a sustainable source of revenue for social responsibility."

– Stacey Kelly Egide, Founder & CEO

In 1989, the Egide's launched their own start-up with the first meaningful cruelty-free cosmetic line in the US, Beauty Without Cruelty. In 1999, they created Avalon Organics, the first certified organic personal care line and successfully lobbied California to legislate organic standards for personal care products. Through the years their iconic brands including Avalon Organics, Alba Botanica, Alba Hawaiian, Sonoma Soap Company, Un-Petroleum Lip Care and The San Francisco Soap Company Have become household names for natural product enthusiasts.

Andalou Naturals, the first Non-GMO Project Verified beauty brand, is the ultimate culmination of their many years developing meaningful policy and healthy products partnered with their deep commitment to uplifting people and the planet.